Review PURITO Sea Buckthorn Vital 70 Cream

Clique aqui para português.

I received this product for free from eopenmarket.

PURITO is a “natural” Korean brand that focuses on making products without many fillers and also with EWG green safety level ingredients. They seem to be a new brand that cares about nature. Their packagings are simple and remind me of recycling.

The store called eopenmarket offered me a 20 dollars coupon to buy whatever I wanted, and they also told me I’d be getting a PURITO random item.


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[PORTUGUÊS mais abaixo] First impressions on these products that I got from @eopenmarket They offered me a store coupon and I used it o get HANYUL Pure Artemisia Watery Calming Toner, and two foot peeling socks that me and my husband are gonna use later. They also sent me a random @purito_official product. I was hoping it to be the vitamin C serum but I got the Sea Buckthorn Vital 70 Cream, a brightening pudding like cream with 70% of sea buckthorn extract, orange peel oil, 4% of macadamia oil, niacinamide, hyaluronic acid and other extracts. The cream has a great INCI for those who prefer more natural products. Also, it doesn't have many fillers. It smells like fresh orange and it doesn't contain synthetic fragrance. Absorbs well and leaves my skin plump, hydrated, and nourished. I'm enjoying it so far! HANYUL Artemisia Toner is not the best one to make layers. It's ethanol free, and contains a high amount of propanediol with glycerin that, if layered, will give you that oil-like sensation. However, using one layer of it is nice. It's super watery. It has a good INCI, containing some plant extracts and even copper tripeptide. Smells like fresh mashed leaves but it contains synthetic fragrance. I'll review them better soon! Have you tried Purito or HANYUL? Gift. #abcommunity Português⤵️ . Primeiras impressões sobre esses produtos que recebi da @eopenmarket. Eles me ofereceram um cupom na loja e eu usei-o para pegar o HANYUL Pure Artemisia Watery Calming Toner e dois pares de meia esfoliante que eu e meu marido usaremos mais tarde. Eles também me enviaram um produto @purito_official aleatório. Eu estava esperando que fosse o serum de vitamina C, mas recebi o Sea Buckthorn Vital 70 Cream, um creme com textura de pudim com 70% de extrato de espinheiro do mar, óleo de casca de laranja, 4% de óleo de macadâmia, niacinamida, ácido hialurônico e outros extratos. O creme tem um ótimo INCI para aqueles que preferem produtos mais naturais. Além disso, não tem muitos "fillers". Cheira a laranja fresca e não contém fragrância sintética. Absorve bem e deixa minha pele cheinha, hidratada e nutrida. Estou gostando até agora! Continua no segundo comentário.

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I got a face toner from HANYUL and two pairs of Innisfree foot peeling masks that I haven’t tried yet.

The product I am reviewing today is the PURITO cream.


With 70% sea buckthorn extract, a highly concentrated vitamin tree fruit, it alleviates dark and dull skin tones and supports intensive brightening care. This cream is nourishing and supports the health of your skin. It’s the easiest way to enjoy the benefits of the high amount of sea buckthorn extract for your skin every day. Made from hand-picked, top quality and very safe ingredients, this product is suitable for sensitive skin.

Ingredient list

Hippophae Rhamnoides Fruit Extract (70%), Methylpropanediol, Glycerin, Cetyl Ethylhexanoate, Macadamia Ternifolia Seed Oil, Niacinamide, Polyglyceryl-3 Methylglucose Distearate, Cetearyl Alcohol, Phenyl Trimethicone, Portulaca Oleracea Extract, Citrus Unshiu Extract, Sodium Hyaluronate, Butylene Glycol, Adenosine, Panthenol, Citrus Aurantium Dulcis (Orange) Peel Oil, Sorbitan Stearate, Glyceryl Stearate SE, Methyl Methacrylate Crosspolymer, 1,2—Hexanediol, Carbomer, Arginine, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA.

Analysis of some ingredients

Hippophae rhamnoides (Sea Buckthorn) Fruit Extract (70%): A plant native to the cold-temperate regions of Europe and Asia. It’s loaded with antioxidants, including vitamins C (which exceed the amounts of lemons and oranges) and Ecarotenes. Sea buckthorn has anti-microbial, antioxidant, tissue regenerationcytoprotective properties.

Anti-oxidant and immunomodulatory properties of seabuckthorn (Hippophae rhamnoides)—an in vitro study;

Medicinal and therapeutic potential of Sea buckthorn (Hippophae rhamnoides L.);

Influence of sea buckthorn (Hippophae rhamnoides L.) flavone on dermal wound healing in rats;

Phenolic content and antioxidant capacity of various solvent extracts from seabuckthorn (Hippophae rhamnoides L.) fruit pulp, seeds, leaves and stem bark.

Methylpropanediol: It’s an organic glycol that works as a solvent. It can enhance the penetration of ingredients into the skin. It can also hydrate the skin and leave it smooth;

Glycerin: Helps to draw moisture to the skin;

Cetyl Ethylhexanoate: An emollient, skin conditioner, and also thickening agent;

Macadamia ternifolia Seed Oil: Rich in oleic acid, this oil also contains palmitoleic acid, linoleic acid, and linolenic acid. This oil lubricates the skin, improving the look of dry skin;

Niacinamide: An effective skin lightening compound that works by inhibiting melanosome transfer from melanocytes to keratinocytes. It improves the stratum corneum barrier, decreases transepidermal water loss (TEWL), stimulates new collagen synthesis, up-regulates epidermal ceramide synthesis, reduces skin hyperpigmentation, regulates the sebum production. Niacinamide has also been shown to provide potent anti-inflammatory activity in the treatment of acne vulgaris. It also exerts multiple benefits on the appearance of aging/photodamaged skin (improves skin texture, hyperpigmentation) and demonstrates excellent skin compatibility.

A Review of the Range of Effects of Niacinamide in Human Skin.

Polyglyceryl-3 Methylglucose Distearate: A plant-based emulsifier that is also used as an emollient;

Cetearyl Alcohol: Fatty alcohol that is made from a mixture of cetyl and stearyl alcohols. It can be derived naturally from coconut or synthesized. It works as an emollient, texture enhancer, carrying agent…;

Phenyl Trimethicone: An ingredient derived from silica or silicone. Helps to condition the skin;

Portulaca oleracea (Little Hogweed) Extract: Known as Ma Chi Hyun in the traditional Korean medicine, it showed a variety of biomedical efficacies including those in anti-inflammation and anti-allergy. A 10% ethanolic extract of the aerial parts (dried leaves and stem) showed significant anti-inflammatory and analgesic after intraperitoneal and topical. Other study showed the antioxidant properties of different cultivars of Portulaca oleracea and reported that they were capable of inhibiting lipid peroxidation. The results of another study showed that Portulaca oleracea extracts have protective effects on UVB-induced apoptosis (cell death);

The analgesic and anti-inflammatory effects of Portulaca oleracea;

Antioxidant properties of different cultivars of Portulaca oleracea;

Portulaca oleracea extracts protect human keratinocytes and fibroblasts from UV-induced apoptosis.

Citrus unshiu (Peel?) Extract: Possibly an antibacterial, antifungal agent;

Sodium Hyaluronate: The salt form of hyaluronic acid, a water-binding ingredient that has the ability to fill the spaces between collagen and elastin. Sodium hyaluronate has been used for moisturization and wound healing since its discovery. It can hold up to 1000 its own weight in water;

Butylene Glycol: Skin conditioning agent;

Adenosine: It treats wrinkles and restores the skin. A study using an adenosine cream showed that it is an effective ingredient in the treatment of periorbital wrinkles (crow’s feet) and glabellar wrinkles (folds between the eyebrows).

Evaluation of the anti-wrinkle efficacy of adenosine-containing products using the FOITS technique.

Panthenol:  It’s been shown that panthenol-containing formulations (1.0% and 5.0%) produced significant decreases in TEWL (transepidermal water loss) after 30-day applications. Panthenol has been reported to produce a number of skin benefits. In particular, panthenol promotes wound healing, helps restore damaged epithelium, reduces itching and inflammation, improves skin hydrationreduces transepidermal water loss, improves skin roughness, and more.

Skin moisturizing effects of panthenol-based formulations;

Panthenol for skin hydration, healing, revitalization and more.

Citrus aurantium dulcis (Orange) Peel Oil: Mostly used as fragrance;

Arginine: A semi-essential amino acid that is produced naturally by the body. It mainly functions as an antioxidant that helps build collagen production, when applied topically. Orally, it can speed up wound healing.

Acne triggers according to CosDNA

Butylene Glycol strikes 1 out of 5. Cetearyl Alcohol strikes 2 out of 5. Glyceryl Stearate SE strikes 3 out of 5.

Irritants according to CosDNA

Sorbitan Stearate and Carbomer strike 1 out of 5. Cetearyl Alcohol and Glyceryl Stearate strike 2 out of 5.

Safety according to CosDNA

All the ingredients are green flagged.

CosDNA analysis: PURITO Sea Buckthorn Vital 70 Cream.


It seems like the packaging is made out of recycled plastic.


It’s not a pump container but at least it’s a tube. It’s way easier to use and more sanitary than those creams that come in a jar.


There is also this illustration inside the box. I don’t read Korean but it seems that the queen was envious of Snow White’s skin and asked the mirror what she uses, and the mirror responded saying that her secret is this cream.

Texture and perfume

The texture is like a pudding. Very soft and light. Not thick, more on the gel-cream side.


It’s a fragrance-free product but it has some fruit extracts and oils that give it a super nice scent. It smells like fresh oranges.

How to use

Apply it before sunscreen. Can also be used on the body.


If I were a spa owner, I’d totally provide this cream to the visitors! It smells so good. The scent wakes you up and it’s great to use during that day when you wake up so early.

It’s very hydrating but not oily. Absorbs well and gives you that nice healthy skin look.

When I pair this cream with my hydrating sunscreen (A’PIEU Pure Block Aqua Sun Gel) it’s hydrating enough even when it’s -20ºC (-4ºF) outside.

Hydration test using Susee Nano Spray Machine

Let’s do some hydration tests.

  • Before applying the product: 48.5% of water and 32.4% of oil.
  • After applying the product: 63.3% of water and 19.8% of oil.


Final thoughts

Sea buckthorn, macadamia oil, niacinamide, Portulaca oleracea, hyaluronic acid, adenosine, panthenol, arginine… all the good stuff.

An (affordable) lightweight hydrating cream with antioxidant properties, and other ingredients that might help decreasing hyperpigmentation. One of its greatest points is the price. Eopenmarket has the most affordable price in my opinion. It’s currently being sold for 13 dollars and no doubt it’s a very good price for a well-formulated product.


Rate: 4.2/5

Click here for more cream reviews.

This product was sent by eopenmarket for review purposes. All the opinions and research are done by myself without any kind of influence by the brand. This review is 100% honest, like all others that I’ve written here and on Instagram.


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